In Which Platinum Gen Changed Everything: Part Three

PART THREE: Paving the way for Colourful Era

I still think the Platinum Era members of Momusu had it tough and it’s only now that people are realizing how amazing that group became. During promotions for their 20th anniversary, Shige said that if people were going to praise the members of that time, she wishes they would have done it back then. As Takahashi pointed out, “No one called it ‘Platinum’ at that time!” One of the most frustrating things they heard back then was, “What is Morning Musume up to nowadays?”

There were many factors contributing to their lack of popularity in Japan, but one of the major ones I cited was the appearance of AKB48. They were younger, newer, they were more accessible (at the time) and they had the variety emphasis Momusu no longer had. Momusu had to figure out what it wanted to be in the bridge period between the Golden Era and whatever they were to become. I think people generally agree that their Golden Era ended when Yossy graduated, but the usual transition was interrupted by Fujimoto Miki unexpectedly resigning to be with the man she eventually married (“Shoujiiiiii!”). Until Tsunku could find our ninth generation, Momusu had to recreate itself without their senpai to help.

One of the main things I kept seeing in blogs was ranting about ‘stagnation’ and it still bothers me. For a period of such immense changes, people didn’t seem to see anything but the lack of auditions and reliance on the same types of songs for each new release. I’m going to try and explain why I feel they didn’t stagnate; in fact, I think their development raised the bar for future generations and paved the way for the Colourful Era.

Continue reading “In Which Platinum Gen Changed Everything: Part Three”

In Which Platinum Gen Changed Everything – Part Two

PART TWO: The Stagnation Situation

After about two years of Platinum generation, with their slowly declining sales and lack of television presence, it seemed like every post about Momusu involved the word ‘stagnation’. The O.Gs were almost always onscreen when Momusu got to appear and as a result, the concept of the Golden Age became a topic of endless, heated debate. This is also the first time I ever encountered the concept of ‘rage-quitting’ a fandom: “They are just so bad that I am QUITTING them dammit!!.

Never mind all the changes that had happened two years ago and how lightning quick O.Gs had graduated or just exited (it was hard to catch your breath after Abe Natsumi graduated); Never mind the unprecedented move of having Chinese members in Momusu, or the fact that long-time shows had ended and new shows had taken their places; Never mind how H!P was slowly condensing, splitting into Elder Club and WonderfulheartsLand only to have a massive Elder Club exodus in only a couple years; Never mind how very different concerts became when there wasn’t that strong emphasis on variety anymore and how each girl had to step up her game.

Nope. All that mattered was Momusu was the same as it was a year ago, and let’s not forget the looming juggernaut of the emerging AKB48!

What was Itsumo Genki, Momusu-Supporter, to do? Was it really that bad? Let’s take a look at some of the things that I can remember people hating about the Platinum era.

Continue reading “In Which Platinum Gen Changed Everything – Part Two”

In Which Platinum Gen Changed Everything

PART ONE: The Ace Question

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There is no other period of Morning Musume history that gets more criticism, insults, and terrible reviews than the Platinum Generation. At least there isn’t to my knowledge and I’ve been in this fandom for a decade now (wow, who else feels old?). It’s strange to me, who became a fan in late 2006, that this era is now becoming a bit as mythical as the Golden Age. Obviously it’s nowhere near as admired and lusted after, but people now seem to acknowledge how spoiled we were back in the age of JunLin, Takahashi Ai and, depending on your level of crack-consumption, Miracle-Ace Koharu. Since the kyuukies, the polish of the group with only three newbies has gone down. The vocals aren’t as strong, for example and mileages vary on performance level.

In one of her many awesome posts, Magi-kat made the point that there is a whole generation of new Momusu fans who are used to the conditions of one or two members getting all the solo lines, the relentlessly pushed ‘Ace’ member carrying all the pressure, and members staying in the group for decades. That was simply never the norm until Platinum Era.

So what was the Platinum Generation/Era? Why did people hate it so much if it created a generation of fans? Why is the question of the Ace so important for people now?

Continue reading “In Which Platinum Gen Changed Everything”