This, ladies and gents, is what I’m talking about. Forgive me for being so damn late about it.
At the start of the year our new leaders, Fuku-hime and Sub-leader
Derp Iikubo appeared on a Fuji TV program called, ‘Big Chance’. Three directors used the song Wagamama ki no Mama Ai no Joke to create three separate and completely different pvs for an opportunity to direct a pv in the future. It’s a really cool idea, a great (aptly named) chance for the aspiring directors and another way for Momusu to remind people that they’re still making music.
The winner? Shibue Shuuhei, for this. I’d describe it as almost Momoiro Clover Z-level crack-tastic. There’s a sort of frenzied humour to it. There’s still the close-ups and dance-shots you’d expect, but you’re not sure where it’s going until it explodes and that made it a joy to watch.
There is also a refreshing blue version (Sugiyama Hiroki’s), in which everyone looks muted and beautiful in the cloudless sunshine; and there is my favourite, the rain-soaked, sexy, black-and-white awesome of this one (Konno Emi). I think the reason Shibue’s version won is not only because of the creativity involved, but because it wasn’t just relying on the dance or the girls being pretty. It let the girls do something; it allowed an H!P song to have a concept.
Also: Zukki is there. She lives!
That’s one of many reasons I consider this to be the real pv.